Jason Bagley talks about creativity and authenticity in advertising and shares some of the key moments that helped inform his career direction. Jason shares advice for those seeking to enter “creative”, how to find a brand’s “truth” and “motivation. Jason also talks about his involvement in the world famous Old Spice commercial and how it all came together after many tedious 1-take filming sessions. This episode is a must listen if you want to learn how to find direction and a creative voice for your brand.
You start by trying to get at the essence or the “truth” of the brand. What is the essence of that brand? What is at the core? It’s Something you don’t have to fabricate and if you look in the archives or at the company’s behaviour and what has driven this brand… and you try to get at that truth. Very often you find that it is the motivation or mission of the founder.